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What Makes a Great AI Image Prompt?

A practical guide to writing prompts that turn clear ideas into better images.

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Start with the subject

Name the most important thing in the frame. A florist arranging peonies gives the model a subject and an action, while a beautiful photograph does not.

Describe the setting and composition

Add a location, background and format. Specify a close-up, half-body portrait or wide scene, and explain where the subject belongs in the composition.

Use lighting to set the mood

Soft window light, overcast daylight and neon at night lead to different results. Start with one main light source and avoid contradictory instructions.

Refine one thing at a time

Keep the parts that work and revise what misses the mark. When editing a photo, state what must stay unchanged: the face, pose or text on a product label.

Sample

A florist arranging peonies in a small Amsterdam flower shop, soft overcast window light, 85mm portrait lens, shallow depth of field, natural skin texture, muted green and blush palette, vertical editorial photograph.

Review the result and the limits

Different models interpret the same prompt differently. Check hands, packaging text, edges and repeating textures. Treat a generated image as a creative output, rather than a factual record.